Your focus keyphrase is the keyword you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles on your site for that keyphrase. But, that’s not what a focus keyphrase is for! You should only ever use a focus keyphrase once. But why? And what do you do if you desperately want to rank for that one particular keyphrase? Don’t despair: I’ll tell you all about it in this post.