Why you can’t trust website analytics

By Edward Kay

Data is a huge part of any website. It’s important to know exactly who is reading your content and which topics are getting read the most. These numbers help you plan your content.

However, how much can you really trust your website stats, e.g. Google Analytics?

The answer should be not that much.

Data from three separate UK membership organizations shows up to 78% of website visits are not being recorded in Google Analytics.

Initial data discrepancies

Year Out Group were concerned their website visitor numbers in Google Analytics have been dropping year-on-year since 2013. This is despite strong search engine rankings and a …read more

Source:: Torque

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