By Edward Kay
Data is a huge part of any website. It’s important to know exactly who is reading your content and which topics are getting read the most. These numbers help you plan your content.
However, how much can you really trust your website stats, e.g. Google Analytics?
The answer should be not that much.
Data from three separate UK membership organizations shows up to 78% of website visits are not being recorded in Google Analytics.
Initial data discrepancies