Content marketing is not a tactic born of the online era. You can go back as far as 1895 to find John Deere producing a magazine called ‘The Furrow’ that featured content promoting the company’s range of farming equipment.
But unfortunately, the catalyst or the driver for the recent wave of content marketing was not necessarily customer engagement as it was for The Furrow. Instead, it was primarily search engine performance.
Under the guiding theory that Google loves fresh content, many marketers around the globe had routinely advised that we should publish as much content as we can.
The problem with this position …read more