By Syed Balkhi
As a business, you spend much of your time trying to convince your ideal customers to buy from you. This process can be time-consuming; it’s difficult to get complete strangers to trust your business enough to bust out their credit cards. But, to make it easier, you can use social proof.
What is social proof? Social proof is a phenomenon where people copy the actions of others in an attempt to reflect correct behavior for a certain situation.
For instance, imagine if you overheard someone talking about the hottest new restaurant in town. They say the atmosphere is amazing and …read more