The exact way Google ranks websites has long been an enigma. Only two years ago did we get confirmation about the two most important ranking signals (hint: content and backlinks). However, you might not know that the third most important is relatively new: Google RankBrain.
RankBrain is a machine learning algorithm that the search giant uses to improve its search results. It’s one of many web initiatives of artificial intelligence that will change our lives.
Since RankBrain is such an important factor for deciding where your site will end up in the SERPs, you better not ignore it. …read more