Usability is an integral part of holistic SEO. It influences factors such as bounce rate, time on page and conversion rate, to name a few, and many of these metrics affect your website’s SEO. Optimizing usability is essential for all sites, but even more so for eCommerce sites.
User testing is one way to optimize your eCommerce shop — read our introduction to user testing to get started –, but a lot can be done just by looking at best practice, comparing that with your site and making improvements. This ultimate guide to eCommerce websites takes you through …read more