Ask Yoast: Optimizing for audio podcasts

By Joost de Valk

Podcasts are a popular medium these days, as a great, relatively low-cost way to engage with your audience. You can make a podcast about every subject imaginable: science, health, arts & culture, family life, news and technology, to name but a few possibilities.

At Yoast, for example, the Yoast academy team releases an internal podcast every monday to get everyone up to speed on developments in the academy. Since this podcast is for Yoast employees only, it won’t show up in the search engines. But if you’re making a livelihood with your podcasts, you’ll definitely want your podcasts to rank well. …read more

Source:: Yoast

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