Annelieke’s Analytics: Email performance in Google Analytics

By Annelieke van den Berg

Oh, the wonders of email marketing. It can keep your audience up-to-date whilst hopefully resulting in an increase in sales. But how do you measure the efforts of email marketing? Google Analytics can give you insight into how much of your traffic is generated by email. It’s an interesting tool that can break down the email performance, so that – if needed – you can adapt your site accordingly. I’ll explain down below how to monitor your email performance successfully!

Use UTM tags

If you want to track your email performance in Google Analytics, it’s pretty important to get email data into …read more

Source:: Yoast

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