Your buyer personas are the closest representation to your actual clientele you can get. However, if you don’t frequently update them, they may fall behind the curve. Technology changes rapidly, as does your customer base. As a result, it’s smart to revamp your avatars at least every year.
Buyer personas allow you to segment your audience into different groups and send content that speaks directly to each type. Before you revamp your marketing personas for 2020, discover six essential updates.
1. Follow the Buyer Journey
To develop relevant marketing personas, you must walk through each step of the buyer’s journey. Become the …read more