By Tom Rankin
A newsletter can be a powerful tool. Publishing a regular newsletter gives you a perfect way to connect with your audience, which can increase engagement and even improve conversions. However, simply cobbling something together won’t be enough to make your newsletter a success.
To ensure that your newsletter is effective in its goals, you’ll need to optimize it. You can do this in a number of ways, including personalizing the content and sending specific messages at pre-determined trigger points. Essentially, you’ll want to make sure that your newsletter is tailored to make a strong impression on your readers.
In this article, we’ll …read more