By Zoe Price
Retargeting is currently one of the most-used digital marketing strategies on the market. The proven effectiveness of retargeting campaigns and the level of personalization you can now do are great things to have in your arsenal, especially with the market being as competitive as it is today. Retargeting – differs only in method from remarketing – isn’t just useful for sales purposes, but also for building a better relationship with potential and existing customers.
Similar to other digital marketing tools, you have to know how to use retargeting to your advantage. Simply taking raw data and hoping the campaign will work …read more